Take the Stress Test for your business…
At the moment, we don’t fully understand the impact of the COVID-19 pandemic, but history does give us some ideas about what will happen next. In this article, we’ll mention two of them: the first is that in times of economic recession, some businesses thrive. The second is that crises don’t just mean temporary changes, but also lasting and perennial ones. Take, for example, today’s airport security rules, which were brought about by the September 11 terrorist attacks after a temporary drop in air travel. Another example is Alibaba and other digital giants, which were propelled forward or significantly boosted by the 2003 SARS epidemic in China, which accelerated the start of a structural shift towards e-commerce.
COVID-19-induced containment has already and continues to change our habits, generating a profound shift in supply and demand that is changing the “drivers” of global consumption.
It is essential for companies to understand these paradigm shifts if they are to emerge from the crisis.
It is also important to refer in depth to the facts and figures, as analysis can help identify patterns and take multiple perspectives in order to understand where opportunities lie.
Here’s a good stress test for your company:
– Step 1: Potential growth sectors (blue) and
blue) and in decline (orange)
Step 2: the trend and sustainability of new
trends
Where does your company stand?
