Hope and Caution

The end of confinement is unlikely to be a return to the old “normal”, let alone universal. This new-found freedom will take different forms in different countries, regions and business sectors, which are opening up in different ways and at different speeds.

How can companies navigate this difficult environment over the next few weeks, now that restrictions have been eased and a gradual recovery is possible? The eagerness to rebuild is naturally legitimate, as are the questions that a return to business raises. What is the most plausible trajectory for France’s recovery?

A. Production rebounds in a Z-shape to make up for the drop in output before returning to the previous trend,Z-shape scenario

B. Form V would show a re-commitment of frozen spending with no drop in economic variables…Form V scenario

However, OFCE shows that capacity utilization was already higher than average before the pandemic. In addition, a contraction in income, spending and investment is anticipated, which also contradicts the V scenario.

In short, an L+ scenario seems more likely, as forecasts in France point to a 10-15% slowdown in hourly productivity in industry, construction, distribution and catering…

Finally, in the words of “The Conversation – Bernard Guilhon – Pr de Sciences Eco à la Skema Business School – Juin 2020”, a waste of human capital is to be feared in addition, as 20% of companies believe they will be forced to lay off staff in the coming months.

A structural effect in L+ therefore seems the most relevant. Time will tell.

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When you’re in the thick of things, it’s not always easy to take a step back. A lot of time is spent dealing with day-to-day issues, to the point that we can neglect strategic ones. That’s why it’s a smart idea to call on the services of a business consultancy.

Indeed, they have the advantage of being very familiar with the issues faced by Executives of small and medium-sized businesses. They have extensive experience in solving problems relating to leadership, business management and finance. As such, the consultant can quickly identify any dysfunction and offer support ans operational solutions to address the issues.